Job Overview:
As a Digital Content Management Specialist, you will play a crucial role in managing and maintaining the digital content for our clients' websites and portals. Working under the supervision of the Head of Digital Content Management Department, you will be responsible for creating, editing, and organizing content, ensuring its accuracy, relevance, and consistency. You will collaborate with cross-functional teams to optimize content for various platforms and enhance the overall user experience.
Responsibilities:
- Content Creation and Editing: Develop engaging and relevant content for clients' websites and portals, including product descriptions, blog posts, articles, and social media posts. Ensure content adheres to brand guidelines and tone of voice.
- Content Management: Regularly update and maintain digital content, ensuring it is accurate, up-to-date, and aligned with clients' marketing strategies.
- SEO Optimization: Collaborate with the SEO team to integrate targeted keywords and optimize content for search engines, aiming to improve organic traffic and search rankings.
- User Experience Enhancement: Work closely with UI/UX designers to create a seamless and user-friendly digital experience, optimizing content layout and presentation.
- Content Governance: Implement content governance processes to ensure compliance with legal and regulatory requirements, copyright guidelines, and industry best practices.
- Performance Tracking: Analyze content performance metrics and user behavior to identify areas for improvement and recommend content optimization strategies.
- Cross-functional Collaboration: Collaborate with marketing, design, and development teams to align content strategies with overall business objectives and marketing campaigns.
- Content Quality Control: Review and proofread content to maintain high-quality standards, checking for grammatical errors, consistency, and accuracy.
- Client Communication: Communicate with clients to understand their content requirements, gather feedback, and ensure their satisfaction with content deliverables.
- Content Training: Provide training and guidance to clients on content management systems and best practices for content creation and optimization.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience in digital content management, preferably in an agency or e-commerce environment.
- Strong writing and editing skills with a keen eye for detail.
- Familiarity with SEO principles and content optimization strategies.
- Proficiency in content management systems (CMS) and e-commerce platforms.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and clients.
- Knowledge of industry trends, content marketing best practices, and emerging digital technologies.
- Ability to multitask, manage priorities, and meet tight deadlines in a fast-paced environment.
- A passion for digital content and staying up-to-date with the latest content marketing trends.
Join our dynamic team and take the lead in creating engaging digital content experiences for our clients. As the Content Management Specialist, you will have the opportunity to shape content strategies and make a significant impact on our clients' online presence. If you are a strategic thinker, innovative problem-solver, and have a passion for content excellence, we'd love to hear from you. Apply now and embark on an exciting journey with us!